In Romania, 62% of all deaths are attributed to behavioral risks, compared to the EU average of 44%, according to the “State of Health in the EU, Romania Country Health Profile 2019”, published by the European Commission. The leading factor that negatively impacts Romanian’s health is the diet, being responsible for 27% of deaths, compared to the EU average of 18%.
During the COVID-19 pandemic, Romanians’ eating habits became even worse because of the lockdown and the health risks associated with leaving house to do the groceries.
Approach
MPR Agency and the University of Pharmacy and Medicine “Carol Davila” partnered to create NutriTerra, a virtual congress for doctors, nutritionists and pharmacists to share dietary knowledge and to work together to raise awareness about the health risks of bad nutrition.
Results
Over 350
healthcare professionals took part to the live event
Over 5000
healthcare professionals watched the event recording
46 news stories
were published about the event in national and international media