HTSS Group Rebranding

Challenge

For the last 15 years, HTSS made custom software solutions for a diverse set of clients, including banks, energy providers, TV and radio stations, medical clinics and pharmacists. Starting in 2021, they wanted to become the preferred IT&C partner for healthcare businesses in Central and Eastern Europe.

In order to reposition their market image as a healthcare centric software company, HTSS approached MPR Agency for a complete rebranding, both for the HTSS brand and their products.

Approach

We worked on HTTS rebranding from the ground up to give the brand a new polished look and help them take their business to a European level where they could reach an extended pool of clients.

HTTS new visual identity reflected both tech and medical fields with a moren, contemporary twist.

We also delivered a coherent brand identity that would help integrate all the solutions HTSS produces into one product family.