For the last 15 years, HTSS made custom software solutions for a diverse set of clients, including banks, energy providers, TV and radio stations, medical clinics and pharmacists. Starting in 2021, they wanted to become the preferred IT&C partner for healthcare businesses in Central and Eastern Europe.
In order to reposition their market image as a healthcare centric software company, HTSS approached MPR Agency for a complete rebranding, both for the HTSS brand and their products.
We worked on HTTS rebranding from the ground up to give the brand a new polished look and help them take their business to a European level where they could reach an extended pool of clients.
HTTS new visual identity reflected both tech and medical fields with a moren, contemporary twist.
We also delivered a coherent brand identity that would help integrate all the solutions HTSS produces into one product family.
Over 11 milion overall impressions for HTSS and its products
180.000 website paid and organic clicks on HTSS websites