PPC Specialist

 


Image

APPLY

  • Accepted file types: jpg, png, pdf, docx.
    max. file size 50MB (.jpg, .png, .pdf or .docx)

PPC Specialist

 


APPLY

  • Accepted file types: jpg, png, pdf, docx.
    max. file size 50MB (.jpg, .png, .pdf or .docx)

JOB DESCRIPTION

We are hiring a middle to senior PPC Specialist for contributing to our digital marketing efforts by managing PPC campaigns for different healthcare brands.

Image

Key Requirements:

  • prior experience in PPC
  • experience with Google Analytics, Google AdWords and Facebook Business Manager
  • functional experience with all Social Media channels
  • advanced knowledge of Microsoft Excel and PowerPoint
  • experience in data analysis and reporting
  • outstanding ability to think creatively, strategically, and identify and resolve problems
  • analytical thinking with strong math skills
  • ability to work within a team and independently
  • strong organizational & time management skills

Responsibilities:

  • plan, create, and manage PPC campaigns across a variety of channels
  • keyword research and management to optimise bids (add PPC keywords and negative keywords)
  • optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
  • write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
  • monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • stay on top of search engine and PPC industry trends
  • overseeing existing campaigns and making recommendations on how to optimise them
  • producing detailed analysis and reports of campaigns
  • presenting data and reports to a range of audiences
Image
Image

Responsibilities:

  • plan, create, and manage PPC campaigns across a variety of channels
  • keyword research and management to optimise bids (add PPC keywords and negative keywords)
  • optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
  • write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
  • monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • stay on top of search engine and PPC industry trends
  • overseeing existing campaigns and making recommendations on how to optimise them
  • producing detailed analysis and reports of campaigns
  • presenting data and reports to a range of audiences
Image

What we offer:

  • freedom to work both from the office and remote
  • guidance and training from an experienced PPC consultant
  • the opportunity to exchange experience and best practices with the best specialists from our global network (we have branches in 65 countries)
  • attractive salary with bonuses based on your performance
  • evaluations every 6 months with the opportunity of promotion (both financially and as a job position)
  • the opportunity to work for some of the biggest clients in the healthcare industry.

Company description:

MPR is an integrated marketing agency hyper-focused on science & health. We are part of GLOBALHealthPR, the largest independent healthcare marketing group in the world.

In our company, we think that there is nothing more human than caring for those who are in need. This is why, in our daily work, we put first people’s health.

As professional marketers and storytellers, we craft campaigns that are driven by stories, guided by results and oriented to always do good to people’s lives.