Brief - MPR Agency

Company Name*

Your Name*

Your Email*

Your Phone*

Project Type*

Date*

1. Background/Current Brand Situation*

2. Key Brand Benefit*

3. Communication objectives*

What are the specific goals you want to achieve?

4. Target Audience*

If the target would be only one person- what will make you to see him/her within a crowd? Try to make an alive portrait of the consumer and go beyond demographics.

5. Current Marketing & Communication channels*

6. Desired consumer change*

What would be the desired observable change in consumer habits and/or perception after seeing the campaign message?

7. Reasons to Believe*

What intrinsic product qualities make our Campaign Key Message credible? What makes it an intelligent choice? Why should the customer believe this promise?

8. What is the reason for investing in this assignment?*

What do you target to achieve? Why would you pay for this?

9. Budget limits*

please try to estimate your investments for a more efficient proposal calibration

10. Timescale*

when do you want the activities to happen?

11. Brandbook and other mandatory elements*

Brandbook upload (if case)

Max. file size: 64 MB.

12. Core services (if case)

13. Main doctors: top 5 KOL doctors (if case)

14. Business spokesperson for corporate communication (if case)

15. Marketing access (If case)

I gave Google Analytics access to adwords@mpragency.ro

I gave Google Search Console access to adwords@mpragency.ro

I gave Google Tag Manager access to adwords@mpragency.ro

I gave Facebook Business Manager access to d.mihai413@yahoo.com (Business Account, Ad Account, Page, Instagram Account)

I have Google Ads account ID

Google Ads account ID:

MPR Brief

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