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1. Background/Current Brand Situation
2. Key Brand Benefit
3. Communication objectives
What are the specific goals you want to achieve?
4. Target Audience
If the target would be only one person- what will make you to see him/her within a crowd? Try to make an alive portrait of the consumer and go beyond demographics.
5. Current Marketing & Communication channels
6. Desired consumer change
What would be the desired observable change in consumer habits and/or perception after seeing the campaign message?
7. Reasons to Believe
What intrinsic product qualities make our Campaign Key Message credible? What makes it an intelligent choice? Why should the customer believe this promise?
8. What is the reason for investing in this assignment?
What do you target to achieve? Why would you pay for this?
9. Budget limits
please try to estimate your investments for a more efficient proposal calibration
when do you want the activities to happen?
11. Brandbook and other mandatory elements
Brandbook upload (if case)
Max. file size: 64 MB.
12. Core services (if case)
13. Main doctors: top 5 KOL doctors (if case)
14. Business spokesperson for corporate communication (if case)
15. Marketing access (If case)
I gave Google Analytics access to email@example.com
I gave Google Search Console access to firstname.lastname@example.org
I gave Google Tag Manager access to email@example.com
I gave Facebook Business Manager access to firstname.lastname@example.org (Business Account, Ad Account, Page, Instagram Account)
I have Google Ads account ID
Google Ads account ID:
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